The Voice: Post Superbowl Premiere

6 02 2012

Good on NBC. We knew about this timeslot and this premiere a LONG time ago, we have been hearing about it ever since the announcement, we’ve seen commercials, we’ve read articles, Blake and his wife sang pre-show, Betty White got involved in the advertising, heck C-Lo was even on stage with Madonna to promote the show. There was hardly a post-game show… 15 minutes tops, then cut right to the ‘main’ post show event… The premiere of The Voice.

NBC is so proud of this show. This was the show that was filler last season. As soon as there was a crumb to nibble on, NBC made this show a chart topper. It has only been a few months since The Voice wrapped last season, yet here it is again. Capitalize on a captive audience. Also, it doesnt hurt to double bill it with The Superbowl.

Synergy. There’s an entire 30 Rock episode dedicated to ‘Synergy’ of brands… NBC isnt ashamed, nor shy about their synergies. Do you really think it was Madonna’s idea to have Cee-Lo as a guest on HER stage? Please.

Anyways, enough about that. It was a highly promoted premiere in a highly coveted timeslot – and The Voice delievered on it’s promise. Hot talent (without the duds and trainwrecks), Hot judging (with actual celebrities) and a Hot start to the new season.

It’s a great show, it’s not THAT different from American Idol, but it does a better job at straying from the franchise than X Factor.

Last thing:

X Factor=Pepsi
American Idol= Coke
The Voice = Starbucks

I wish I could write more about this. One day I’ll write a full analysis of the pychology of each show based on the brands of beverage they promote. Maybe it’s just spitting in a fresh wound… you know, after watching and critiquing commercials and ‘synergies’ for the past week.

New episode tonight. Boy, I could really go for an overpriced organic free trade coffee beverage with an italian name.

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The Voice: Finale June 28

29 06 2011

I was so excited to watch The Voice Finale last night. I had high hopes.

Usually in these situations, my hopes are dashed when the producers decide to add filler, or give the contestants TERRIBLE pop drivel to sing.

But last night, I was absolutely satisfied!

Each of the 4 final singers sang two songs: 1 original, and one duet with their coach.

This had the potential to be a trainwreck. Original songs (a la American Idol) are generally speaking the worst cast off pop songs swept from the floor of a dirty Hollywood recording studio written by: Anonymous. And last night, they needed 4 songs. But, somehow – they were able to actually get some talented people to write and help produce songs tailored for each contestant. Amazing! Each song had the personality of the singer, and showed off their best singing features.

Dia had a brooding, building Kean-style song that totally fit her range and performance style. I didn’t mind the shadow boxes, I thought it was cool. There I said it.

Beverly had a pop-rock power piece that was perfect for her particular Etheridge-esque wheel-house.

Vicci – another powerful piece that showed off her vocal chops and strong performance abilities.

Javier had a smooth acoustic pop song that highlighted his beautiful voice and warm personality.

All of the songs were great, I’m a Dia/Javier fan so I thought they came out on top… but really, all were solid in their oringianls and I can see ALL of them being hits next week.

On to the Duets:

Dia and Blake are so cute. Can we just pause for a moment to acknowledge how cute their relationship is? I mean really. They could be father-daughter it’s so cute. So when they came out and sang a Tom Petty song with matching suits and shades on, it was an absolute highlight of the night for me.

Christina and Beverley are two very strong voices, but one thing that bothered me was the choice of song. Really Christina? Picking YOUR song to sing? Everyone else choise a song out of their own repertoire, are you that vain, or that uncomfortable taking a risk? I don’t get it. I am also note getting Christina’s recent fashion statments and hair ecisions. Just saying. Anyways, they sang the ‘you-know-what’ out of the song ‘Beautiful’ – but I really thought Beverley should have been featured more.

Javier and Adam took on the iconic MJ song Man in the Mirror. And who knew, that song could be sang in a duet by these two guys and completely be revived and refreshed? I loved it! I was skeptical, but actually, the two of them had a perfect blend of vocal range and style to pull it off. I guess after two years, it’s the right time to start covering some MJ songs and giving them new life.

Vicci and Cee-Lo sang Love is a Battlefield in true Cee-Lo fashion and form. There were Lost Boy dancers, tons of red feathers, mohawks, chains, spikes, lights and a lot of leather. Cee-Lo is a powerful image, so Vicci was fighting to be the ‘feature’. I think kCeeLO couldve taken it down a few notches for her sake, but her voice really did shine through. It was definitely one fianl performance to remember!

Thoughts?

Who is winning this thing? I wouldve said my girl Dia, but I’m not so sure after such strong performances last night. Everyone really does have a shot at this!





The Voice: Top 4 Results

23 06 2011

Last night, The Voice chose the final 4 contestants to represent their coaches in the finals!

I think the big shockers of the season were in last weeks eliminations, when Adam chose Casey, and a few other favourites got the boot.

So last night, I made some predictions, and they all came true… you probably did the same. The Final 4 was obvious after last night’s performances.

So the final 4 are…

Adam: Javier Colon

Cee-Lo: Vicci Martinez

Blake Shelton: Dia Frampton

Christina: Beverly McClellan

Thoughts?

I thought Blake was particularly invested in this process, he was shedding mini tears and handled the elimination of his young soul singer Xenia with such grace (even thought the choice was obvious). I felt the love on that team. The closest race was likely between Christina’s bald power singers.





The Voice: Monday June 21

22 06 2011

I havent talked too much about The Voice, but of course, I’m so watching it.

Now that it is in the later stages of competition, the cream is rising to the top – and last night, I finally saw some talent that could be viable commercial superstars. I was unsure in the earlier rounds.

My Favourites last night were:

Nakia – singing Adam Lambert and rocking it. He has a fantastic voice that can do rock, blues, soul… and he is memorable.

Dia – last week she took a Kanye West song down to the roots and WOWed me, this week she did the same with an REM song, Losing my Religion. I absolutely LOVE this girl, I think she has an Indie flair but the pure talent (ans stage) to be HUGE!

Beverly– is a massive personality, and a massive talent. Power vocals like Etheridge, shock factor like O’Connor.

Javier Colon – I am in love with his voice. He does great thigns with it, the songs he chooses are perfect for his range and stylings, last night he took on Fix You by Coldplay – a powerful melodic ballad, and his voice was like butter.

Vicci – had a prime spot, right after a very low key performance by Xenia – she amped it up and got the crowd into it. SHe’s a bit of a darkhorse, never really remembered her until tonight. She has the art of performance wrapped up, she’s a full package girl.

Those were my favourites… The standouts for me, the rest were also good:

Frenchie Davis – is getting alot of respect for her pipes, and I liked that she did something different last night. I still miss something with Frenchie, I don’t know what it is. Sorry, can’t put my finger on it, I just don’t LOVE her.

Casey Weston – was kind of a shocker vote for me by Adam – he chose her over two other very talented guys in his group to move forward. She has a unique vibrato and a very pretty voice, but I also don’t LOVE her. Nothing super “new” in my opinion.

Xenia- still suffering with crippling shyness, maybe this isnt her time. She needs to amture a bit and be able to handle extreme pressure and come out on top.

Thoughts?

Based on their perfomances last night, who will make the final 4?

 





The Voice: Tuesday Night

4 05 2011

Just curious… is anyone watching The Voice?

I started watching the show for an extra slot in my tuesday evening, and I’m kind of loving it. Not that I’m surprised, it’s like all the rest – a reality talent competition with a slight twist.

The judges are all well known, and all bring something interesting to the panel. Christina Aguilera is taking all the power-ballad girls in her  group (to teach them the art of an elongated run) CeeLo is taking all the ‘unique’ singers, Adam Levine is taking the pop/rockers who could have a radio hit tomorrow, and Blake Shelton is (obviously) taking the country artists.

I will provide commentary starting next week – (because now I’m sold!) but I’m interested to know… who else is loving this show?








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